Bild Creative



Product design manager, surfer and pug mom with an affection for hand lettering

Currently growing a design team at Yelp in San Francisco, connecting humans with great local businesses at scale. 

Previously, I was the Senior Manager of Product Design at, challenging the CPG industry and the Product Design Manager at Educents, a $13M-funded edtech marketplace platform. In a past life, I spent over 12 years building the lifestyle clothing brand, After Eleven.



Why Every Project Should be a Design Systems Project

Designing for growth, ambiguity and uncertainty

Creating a User Research Recruiting Engine

Making recruiting and coordination a non-issue at any scale

The Simple Skill of a Great Manager

Being in a little over our heads is how we grow



Educents Seller Dashboard

Redesign of the seller dashboard to improve the experience and drive engagement by providing sellers the tools and data to be successful on the marketplace.

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Marketplace Search

Improving the marketplace product search experience to increase user control, accuracy, relevance and discovery

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Developing a Marketplace Taxonomy for over 32,000 SKUs

Developing a product taxonomy allowed us to support a more robust search experience, a proper top-level navigation and a more granular product creation process for our sellers.

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Optimizing New User Registration at Educents

UX updates to the marketplace registration flow to decrease friction, increase comprehension and sign up completion.

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Product Design at Grove

Case Studies Coming Soon