Bild Creative


Thoughts on product design, process, hand lettering, resoources and case studies. 

Year in Review: Better late than never ¯\_(ツ)_/¯

Good things happened in 2016:

  1. I had an awesome opportunity to travel to the Philippines again, explore different provinces … and got engaged!

  2. Grew my hand lettering skills and stepped out of my comfort zone a bit to start doing in-person lettering events with Shinola. I also had the pleasure of hand lettering gifts for a Working Not Working event in SF.
  3. I led a number of large projects and redesigns. Shipped ~48–50 features and learned a ton along the way.


Palawan, Philippines

Palawan, Philippines

What I totally dropped the ball on …

Training | Surfing

I’d been getting heavy into RKC kettlebell training and powerlifting over the last two years, but for the last ~8 months, I really dropped the ball with my training schedule. I recently started to make up for this, carving out more time outside of work to make this happen again, and am looking forward to making a ton more progress in 2017.

I ended last year with deadlift PR of 255lbs x 5 — I’d like to get to 300 by the fall.

A large part of what I love about powerlifting is that (at this stage, for myself) success is more predictable and you can track incremental progress with each training session — Especially when using cycles!

At the same time, I took a hiatus from competitive surfing for the first time in a long time. I’m really starting to miss being in the water and haven’t made it my priority yet.


I did not hit my reading goals, but here are a few that stuck out from 2016:


  1. Sprint, Jake Knapp (Product Design)
  2. Hooked: How to Build Habit-Forming Products, Nir Eyal (Product Design)
  3. UX for Lean Startups, Laura Klein (UX, Research)
  4. The User Experience Team of One, Leah Buley (UX Research)
  5. The Obstacle is the Way, Ryan Holiday (Stoicism, Lifestyle)

Currently Reading:

  1. The Daily Stoic, Ryan Holiday (Stoicism, Philosophy)
  2. Tools of Titans, Tim Ferriss (Health, Lifestyle Design)
  3. Ego is the Enemy, Ryan Holiday (Stoicism, Philosophy)
  4. Mindwise, Nicholas Epley (Psychology)
  5. Brand Thinking & Other Noble Pursuits: Debbie Millman (Branding)
  6. A Technique for Producing Ideas, James Webb Young
  7. Getting Things Done: The Art of Stress-Free Productivity, David Allen (Productivity) *The fact that I’m still reading this book….
Getting over my fear of design in public: Hand lettered notebooks for the  Shinola  San Francisco flagship store opening.   

Getting over my fear of design in public: Hand lettered notebooks for the Shinola San Francisco flagship store opening.


2017 So Far

I’m already feeling pretty good about 2017. In the weeks before the new year, I got back in the gym, started eating right again and have been learning everything I possibly can (Sketch proficiency has skyrocketed!). I’m managing two designers and learning a ton in the process. Our team is getting caught up so we’ve had a lot more time to step back and work on improving processes, etc, and I had spent the days before NYE surf-camping in Southern California. So far, so good!


  • Dive into different frameworks, systems and tools: Increase proficiency in prototyping tools (*Flinto, Framer, Avocode) and spend more time in working with systems like Material Design
  • Continue to drive design thinking into the team culture with regular design crits (internal design team/external team), more design sprints and increase visibility of design process
  • Leadership: Drive processes that allow work to be done, protect time blocks and increase efficiency, allowing reports to fully engage in projects.
  • Training: Re-Commit to workout/training schedule to hit athletic goals (new PR’s!) and focus on correcting movement patterns with mobility training and chiropractics.
  • Lifestyle: Optimize health & nutrition, correct imbalances (GABA, I’m coming for you!) and experiment with / test supplement program.


Originally posted on Medium 1/21/17